April 01, 2010

Alton's new endorsement

As most Alton Brown fans know, our favorite cooking guru is a big time supporter of sustainable seafood. Well keeping with his interest in the movement, AB has attached his name to a new item related to fish.


AB will be the spokesman for Swedish Fish candy. Beginning in May a new adverting campaign will debut. Expect to see Alton promoting the joys of the little candy fish on TV spots and magazine ads everywhere.

The company producing the candy said in a news release it is elated to land a big culinary name for its product. The company hopes this partnership will boost sells and name recongintion as well.

Oh and one last thing...











Happy April Fool's Day

7 comments:

Anne said...

Perfect! Love it!

rookie cookie said...

You naughty girl. I totally believed you. I guess it serves me right. I posted a recipe for pot brownies today and even my own mother believed it.

Adam said...

You totally got me too! Happy April Fool's Day!

Lisa H said...

I'm not as evil as stuffing, but beware my naughty side :P

Glad everyone enjoyed it

And for the recond, AB is NOT endorsing Swedish Fish

曉豪 said...
This comment has been removed by a blog administrator.
luke said...

Bummer. My son Ari loves these thanks to his grandma. I thought I was going to have a reason to let him have them without a guilty conscience. Good one!

Hector said...

Very well done, As far as I know swedish fish are pretty sustainable haha